Monday, July 25, 2011

Trade Fair Sneak Peak ...

A perennial favourite, our squeakers are perfect for chubby little hands and have just the right amount of spunk / squeak!!

To keep up to date with all the Alimrose news on a daily basis, head over to our Facebook page!

Thursday, July 7, 2011

Meet Julia from Chocolate Freckles

We thought it might be fun to meet some of our lovely retailers. Today we were chatting with Julia whose store Chocolate Freckles can be found in Essenden, Victoria. Julia's store has only been operating for less than two years but already she has gained herself a fabulous reputation in the industry. Her store looks deliciously sweet!!

Last month Julia was featured on and she has been nominated for the 2011 AusMumpreneur awards. Here she answers some of our questions.

How long have you been running your business?
The business will be 2 years old in October 2011.

What were you doing prior to your current venture?
Working in the Recruitment industry as a Branch Manager

If you had to choose a favourite product from your range, what would it be and why?
So many gorgeous things in the store! But I truly have to say that I think the Alimrose hand squeakers are the cutest and best selling item at Chocolate Freckles

What do you do to relax?
Have a nice glass of red! Watch a good movie, Social network, read a book, go for a walk....Lots of things I love to do!

If you were able to go wherever you wanted to this weekend, where would it be?
New York or Paris!

What was the last thing that you purchased?
Personally ; Zoe Foster's fabulous new book Amazing Face as a gift for a friend. For the shop some beautiful handmade gift cards from Handmade by Meg.

Who lives at your place?
Me, my 2 children Amelia and Jakob and my mum and dad who we share with.

Thank you Julia for spending some time answering our questions :)

Read more about Chocolate Freckles here on the Babyology site
or hop over to

(photos courtesy of

Monday, July 4, 2011

We LOVE weddings!!

It has been the year of the fairytale wedding. Dresses have been classic and beautiful. Brides have been stunning. We love weddings!!

Our range of dolls have been compared to little flowergirls. They make the perfect gift for christenings or for a little (hopefully well behaved!) flowergirl.

Beautiful rosy cheeks, happy smiles, s
atin shoes, soft pink details and all the pretty details that make a dress perfect. These dolls are timeless and will be a cherished part of a little girls childhood.